Running a GoFundMe campaign takes time, effort, and creativity. While you’ve probably done a great job of sharing your campaign link with your social network, here’s a list of 25 additional ways to share your campaign. Remember, the success of your campaign will depend on how effectively you share it.
This is a way to build social media awareness around your campaign. Some ideas we’ve loved in the past are #willathewarrior, #reunitethetaylors, and other tags that ignite interest. Use this hashtag across social media.
More tips: How to Create a Hashtag for Your Fundraiser
Invite all of your Facebook friends. You can ask people to share photos, videos, memories, and comments there. Be sure to paste your campaign link in the event description.
More tips: Facebook Fundraising 101
Make sure to post a professional and creative update when posting on LinkedIn.
On your car? Chalk it on the sidewalk? Write it on a poster and hold it up at the World Series? The more creative, the better—this is a great way to create excitement around your campaign.
While sharing with your social network is the most important thing, it can also help to reach out to your local news organizations and blogs to let them know why your campaign would interest the community and their readers.
From the GoFundMe app, you can post directly to Instagram. You can also post a screenshot of your campaign’s main image when viewing it on a mobile device and share it to your feed with your campaign title, hashtag, and link (in your bio).
Oftentimes a small perk can help persuade someone to give to your campaign. Use your campaign description to spell out attractive benefits for potential supporters at certain donation levels.
You’ll have to get creative with this one, but posting to Pinterest (and any additional social media outlets) means more clicks to your campaign. Here’s some information on how to post a Pin.
Kindly challenge your friends to donate by a certain date, creating an incentive to donate sooner, rather than later. There are a few ways we have seen people do this successfully. One idea is to do a birthday campaign where you ask friends and family to donate with a post like “Donate $15 on May 15th to help celebrate my birthday and to support my favorite cause.”
See if they’ll offer a fundraising night for your cause in which they donate a percentage of the proceeds to your campaign. Or, see if a coffee or sandwich shop will temporarily name an item after your campaign. Think “Daniel’s Dream Deluxe,” or “Cathy’s Battle Cappuccino.” We’ve even seen a great campaign organizer team up with a sock company to offer cozy socks as a reward to all donors. Make sure to thank the business in your campaign story.
Remember to focus your post on why your campaign means so much to you, and let any readers know of the immense power that even just sharing the campaign link on social media can have. For example, perhaps your dog needs some emergency veterinary care. Look for groups of local dog owners (especially if you can get breed-specific) who would understand what you’re going through and are more willing to help.
Post your campaign link on your city’s Facebook page. This is a great way to reach out to local folks you may not know, who might be willing to help your cause by sharing your campaign link, donating, or supporting you in other ways.
Hang them in your community center, a local cafe, church, temple, etc. This is a tried and true way of getting your campaign in front of the eyes of more people.
This way, you increase the amount of places people can see your campaign sign. Plus, the individuals who hang your sign will know they are making a meaningful contribution to your cause. Just remember: People want to help.
Consider hosting a virtual “sharing contest.” Whoever shares your campaign link the most times, or gets the most likes, wins something fun like a poem or musical “Thank You” video posted to Facebook.
More tips: How to Run a Successful Social Media Contest in Six Easy Steps
Use your phone to take a snap of your campaign page on a mobile or desktop screen and send to your friends.
This is a low-cost, fun item to pass out to friends and family. Consider including inspiring quotes and beautiful photos that relate to your cause, in addition to your campaign link, hashtag, and title.
While photos are meaningful, sometimes a simple video from the campaign organizer, talking about the impact of the campaign, can take your fundraiser from good to great. Here’s some information on how to make a great video.
Use the event to share more information about your campaign. For example, when Elayne wanted to help the Octave family after Hurricane Maria, she organized a community potluck in addition to her fundraiser on GoFundMe. And don’t forget to post about your event on Nextdoor.
This will do two big things—first, you’ll raise money for your cause. Next, you’ll spread awareness about your campaign to those in your community. Get creative by writing out your campaign link on each bag of cookies, cupcake wrapper, etc. Cookies 4 Mila is a great example how both online and offline fundraising can work together to make a difference for a cause.
More tips: Fundraising Event Ideas
Don’t forget to include your campaign link or creative campaign hashtag. Who doesn’t love a nice sticker?
More specifically, we’ve seen updates that include photos of donors enjoying their reward, or videos of donors wishing the campaign organizer or beneficiary their best.
Is a local event, fair, or concert happening in your neighborhood? Make sure you get your campaign sign up front and center.
Use your gifts: are you a singer, a poet, or a great photographer? Get your supporters excited to stay tuned by posting “10 days of Songs” videos, or “30 days of Beautiful Photo Updates.”
See if the event coordinators are interested in promoting your campaign along with their event (Mic shout out? Campaign signs at the entrance?). Even more out of the box? See if they’ll let you set up a free booth.
Did you get creative with your campaign sharing? We’d love to hear about it. Tweet @gofundme or tag us in your Facebook post, and tell us about the out of the box way you shared your campaign. If you want more tips for spreading the news offline read Online Fundraising Without Social Media: 42 Ways to Share Offline.
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